briansantangeloproject2

//Primary//** ROMA FANS
 * Personas

Regular Roma Fan



Regular North American Lifestyle Raise a Family, Survive etc. Make Money. Love Roma as escape.
 * Motivation**

Watch Roma on Tv and Internet Sometimes in Bars with other fans Read news about team online. Talk online with other roma fans, who arent usually ultras.
 * Context**

Discuss. Say whatever they want, cause the are on the internet. Fight, Argue, Break Balls Cause problems for other teams Ultras Celebrate with other Fans Learn about club from other memebers. Drink, Go to bars. lead normal lives of the places where they live
 * Behavior**

The relationship between a fan and his club is a special one. Michael has been addicted to Roma for 5 years. Although sometimes it is hard to catch Roma games in North America, he constantly streams any game he cant see on television. As a Roma fan, he is sad to say he hasn't even seen his team play live in Stadio Olimpico, but this slight distance is partially what makes him so dedicated. Essentially he wishes he was an Ultra, minus the dirty work that comes with it. He shares a similar passion for the team, but doesn't quite understand the Ultras and is very much intrigued by their way of life and their reasoning. Mike keeps the internet alive, searching scavenging for any information he can find on his favorite club that is written in his native tongue, english. Not surprisingly the best information is only in italian, as most of the smaller teams in Italy aren't really concern with life outside of the peninsula. As a Roma fan outside Rome, Michael is actually concerned with the teams brand value, waging how the teams is perceived around the world and how they are written about outside of their own media. It is in this regard that he things that Roma suffers the most. If the team could increase their world wide exposure they could generate a lot more money and compete with the bigger clubs on a more consistent basis. Unfortnuatly, language amongst other things, stand in his way from having his opinions heard by the club, and it also effects his understanding of what the club is doing.

ULTRA ROMA FANS



Enjoy life Support Roma with everyting they have
 * Motivation**

Watch Roma from the Curva Sud in Stadio Olimpico With other ultras, sorta a huge club or organized society
 * Context**

Cheer, Chant, Whistle, Choreography Fight, Argue, Protest, Break Balls Cause problems for other teams Ultras (especially Lazio Ultras) Celebrate with other Fans Drink, Go to bars etc. Have normal life of Roman/Lazio Citizen, have jobs etc. (like fight club or something)
 * Behavior**

Massimo's is a dedicated fan and has been so since birth. He attends every game and is always ready for anything. One of the most important things in his life is Roma. He travels with the team and together with his Ultra counterparts do everything they can and anything they have to encourage the team towards victory. Aside from choreography, chanting and whistling he has very little way to actually give his input and opinions to the people that matter. The Ultras are a very big group and their opinions are expressed through just a handful of people. The amount of Ultras groups who attend every game in the Curva Sud is massive. Each one is different. Although they all share one main goal, they are seperated by politics, by what they do and what they stand for. Usually the minor groups opinions are lost to the bigger groups of ultras. The biggest group controls the Curva and is the group that makes the decisions. Although Massimo feels like the feelings of the majority are heard, there are some areas where he wishes that the team and the fans could be more united and possibly even stand together as a team. For the amount of effort and amount of his life he puts into the team he should almost be entitled to some sort of input. Massimo is an example of the reason why A.S. Roma even exists. His main hopes for Roma are to see them do well on all three fronts, Coppa Italia, Serie A and Champions League, but he understands how strong of a team they are. Like every fan, he loves to see his team win, but at the end of the day, he will love them no matter what happens.


 * Secondary**

MANAGEMENT



Regular European Lifestyle Wants Roma to win.
 * Motivation**

Controls the team. Not completely interested. But her father owns the team and he has been getting older, so she runs the team for him. Promised to do everything she can to get the team out of debt while still being successful. Team is indebt to a family friend, so it isnt that bad.
 * Context**

Makes deals. Signs players. Makes transfers. Controls all aspects of the team basically excpet for coaches duties. Has lots of people working underneath her.
 * Behavior**

Rosella essentially runs the club. If she were to use the website she could probably look at it herself, but also have other people who work for her to look at it. Her main concerns are the betterment of the club. She want the team to win. And that is really it.


 * Affected**

SOCCER FAN



Regular North American Lifestyle Raise a Family, Survive etc. Make Money. Love Soccer as escape, Any team really.
 * Motivation**

Watch Soccer on Tv and Internet Sometimes in Bars with other fans Read news about soccer online.
 * Context**

Enjoy the games. the quality of play Drink, Go to bars. enjoy the game with people who like thier teams and such. gets along with lots of people piss of people who care about one team specfically lead normal lives of the places where they live
 * Behavior**

Jon is a avid soccer fan. He wakes up early in the morning to watch whatever he can: English Premiere League, La Liga, Bundesliga or Serie A. He isn't particularly sold on italian soccer, feeling that the representation portrayed through most media outlets is a slow paced and highly defensive game. He prefers the attacking aspects of La Liga better or the crash that thrash aspects of the English Premiere League. Although his is an educated soccer man, he is unfortunately educated by the wrong people. He has heard of Roma, specifically that they are actually and enjoyable team to watch with lots of one touch passing and quick counter attacking, however he rarely sees them play. His knowledge of the team is very limited and he has tried to find out more about them but he cant find any good information other than Wikipedia, which deals mostly with club history. If he can find some information that isn't in italian he has to register for some site or some forum. So his assumptions are based on what he sees in Champions League or in International tournaments. Last year he was blown away by the style in which underdogs Roma tore apart Olympic Lyon. However, their ridiculously overexposed collapse against Manchester United has turned him off. He has been told that Roma is an Italian giant, on the same financial level of all the worlds biggest clubs. Jon doesn't realize that Roma have been in financial debt for the last 10 years. They have a salary cap of 2.5 million euros a year for non-roman players. it is the success for home grown talent like Francesco Totti, Danielle De Rossi and Alberto Aquilani that have kept them afloat forever. Without them they would be in trouble as they only can only afford to have their totally salary reach half of those of Inter, Juve and Milan. Roma are the best of the rest: the most successful of those who aren't in the top three.

COACH



Coach Roma to Success Win soccer Games Father/husband
 * Motivation**

Lives in Rome Works with the players on a day to day basis. responsible for most of the success of the team.
 * Context**

Is kinda friendly with the players. Mostly a coach. Lives average lifestyle. Is a father. does interviews with press. etc.
 * Behavior**

Coach Luciano Spalletti, or Mister as he is called is the brain behind the team. Although he doesn't sign the players, he is the mastermind that uses them and teaches them systems and plays which they use during the game. He is not supposed to be influence by the fans, and for the most part does what he has to to get whatever he needs to out of his players. Although it is good that he runs his team clear of the fans, it is evident that they have and effect on the decisions he makes and the way the players play. If the fans could better inform Mister Spalletti of their concerns it might help team moral and the confidence of the players. For the most part his knowledge of how the fans feel about the performance of players is through their congratulatory and roaring applause, of their defining and angered whistles.

PLAYER



Wants to win games with roma Fights for the Scudetto, Coppa italia and champions league Father/husband
 * Motivation**

Plays on the Team. Is golden boy of roman soccer considered like a god.
 * Context**

Mostly plays soccer 7 days a week. Is extremely gifted. is a public figure, actually considered to be really high up. father and husband. Sign a contract that guarantees him a job with the organization he loves after he retires.
 * Behavior**

A true Roma Legend. Francesco Totti is a prime example of home grown talent, the Roman born soccer play grew up in the Curva Sud. Not only was he, in a sense, an Ultra, (obviously hindered by the fact that he was playing for the Roma Youth team) he also was a ball boy when he was young. Although he is basically untouchable he is still probably the best italian offensive player still playing. and gets paid accordingly. wouldn't leave Roma, but has been tempted because the fans were whistling him and stuff. (even tho they probably wouldn't have wanted to leave... he didn't know that)

RIVALS



Enjoy life Support Lazio with everyting they have
 * Motivation**

Watch Lazio from the Curva Nord in Stadio Olimpico With other ultras, sorta a huge club or organized society
 * Context**

Cheer, Chant, Whistle, Choreography Fight, Argue, Protest, Break Balls Cause problems for other teams Ultras (esp. Roma Ultras) Celebrate with other Fans Drink, Go to bars etc. Have normal life of Roman/Lazio Citizen, have jobs etc. (like fight club or something)
 * Behavior**

As a fan of Lazio, the direct rivals or Roma, Tomasso has been through many battles. Essentially he is a Lazio Ultra, and shares the same beliefs as a Roma Ultra except for another team. Althought violence is often thought to be the main form of combat between rivaling ultras, most occurrences happen through verbal taunting and such. This is almost in a playful manner at times, as Lazio is essentially the evil twin of Roma. More often then not, you will find Lazio fans and Roma fans attacking each other on forums and such. One will sign up just to cause some trouble etc. Jokes are often made at the other teams, fans and players expense and the irony is that most jokes are the same but with the characters changed depending on which team you support.


 * SCENARIOS**

Essential a fan like Michael Hamid or Massimo Romanista could sign up to this site about his favorite club. There he could enjoy the experience of a super forum with the knowledge that someone from the ownership and managment is at least looking at the information processed to gain a better understanding of the feelings of Roma fans around the world.

A friend of Michael's who happens to be a Lazio fan, has told him that his favorite Roman born star, Alberto Aquilani has admitted he wouldnt mind a transfer out of the capital to one of the northern giants. Hearing this he quickly logs onto his favorite Roma site (this one) only to see in the hot news section that his worst nightmare is confirmed by the press. He instantly clicks on the link to see what the full story is. After reading one of two of hte articles on this subject, he looks below to see how the fan polling is going. Questions are already posted such as, If these rumours are true Alberto a Traitor? The polls say that 74% say he is. Thankfully he reads in the dicussion thread bellow that Alberto will only be a traitor if he actually leaves. Another says, Will the midfield struggle without Alberto? again another high number says yes they will. Michael needs to know if his fellow fans are really that upset. He find the add new poll feature, and types in... Do you want Alberto to leave? Right after posting, he clicks "no," terrified at the thought of Alberto leaving. The next day he logs back on to see 100% of his fellow Romanista have voted against the selling of such a legend. Thankfully, the Managment now can see that almost all Roma fans are against his departure and they would be hurting thier fan base with a sale. Also Alberto knows now, never to make the mistake again of saying something so foolish in the press.

Massimo just finished watching the second derby of the season. Roma were in perfect form, winning 3 - 0. He sang and cheered to show his love of the team. Although almost everyone played well, a few players individual have not been performing well as of late and also stunk it up in the big game. On his way home, he is so upset by thier performance he steps into a local internet cafe. He logs on to his favorite Roma site and clicks on the performace section. There he votes, out of ten, how each of the players played. He voted a 10 for Francesco Totti and 9 for Doni, and Matteo Ferrari gets a dismal 4. Even though we won, he played horribly and has played bad all season. Massimo checks his season rating and sees it is only at a 5.4. Below this he notices that only 62% of fans think he needs to be moved inthe next transfer window. Massimo quickly clicks the link and sets his vote to Yes, Trade him. Hopefully the managment can see thier frustration and can move Ferrari by the end of hte year.

Rosella Sensi has sensed a disruption with the fans as of late. The curva is being especially hard on Mirko Vucinic, but he hasnt been playing so poorly. She wonders how mad they are at him and why. She calls up her employee whose job it is to monitor the fans. He quickly logs on toe the site and clicks on the voting section to see some recent polls. One he sees is, Is Vucinic fading? He sees that the initial percentage is 60% yes. Clicking on the link? He sees his option to vote, but below he sees a breakdown in the voting. For some reason 95 percent of the Italian born fans are against him. However, the majority of non italian fans seem to not have any problems. By scanning through the discussion thread he figures that Vucinic's wife made a comment inthe press about how she wants him to demand a trade to england, because she wants thier kids to have an english education.