Signage+-+The+Technology+behind+signage

= Signage: The Technology behind Signage= toc

Process
I will be focusing on the technology behind signage from my original cmap.

//Original section of Cmap on technology//.

Concepts, Ideas and Development
Dealing with the idea of a variety of signs and technology, I became interested in the idea of the image of Times Square, New York where one is surrounded by hundreds of signs. The signs feature a variety of content using digital and analog technology to convey the messages.

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http://www.flickr.com/photos/rutowski/2040279502/

Using these images I intend on incorporating the signs as navigation buttons to a variety of information.

After further exploring and gathering material, I came upon this image.

I thought about the navigation system in the circles of the image as the navigation system which went along with the idea of a wayfinding system of the subway to navigate through the page. Continuing with this theme and using this image as inspiration I took my own image of a subway entrance and tweaking it in Adobe Photoshop gained a similar effect as seen below. This became my background image for my pages.

Using the image above as my background I devised a site map of information as to how my website will flow and what it will contain.

I gathered content to suit including text, images and videos.

Text
//Signage// Signage is the display of information in the form of words, symbols and/or pictures in public places. Signs can be analog or digital which are further defined and explained within this site. It is a means of communication to specific audiences for wayfinding, information, promotion and sales and acquiring information. Using the navigation system above as a wayfinding system, click through the content to see what the difference between analog and digital signage is and how it is being used today. It will guide you through the site like subway directions to discover what signage is about and the technology that enhances signage in both analog and digital signage.

//Subway// In terms of technology of signage, where is it that one is bombarded with immense variety of signs, both analog and digital? New York City, Time Square! Below is a video linking the experience of walking through Times Square seeing all the signs both analog and digital mixed together and in every direction.

//Content 1// Analog Technology in Signage What is it? -	Analog technology in signage refers to the signs that use little or no digital influence in the process of communication. Where can this be found? -	Analog signage can be found everywhere around us. There are posters, billboards, murals, flyers, chalkboards, etc. How do you make it? -	Analog signs may use materials such as painting, drawing, photographs, computer aided design, paper, etc. -	The digital aspect lies in the process of making the signs rather than using it to portray the act of communication itself.

Digital Technology in Signage What is it? -	Digital technology in signage refers to the signs that use digital technology such as computers, machinery and interactive devices during the process of communication. The message is therefore transmitted using digital aids. Where can this be found? -	Digital signage can also be found everywhere around us. There are rotating billboards, neon flashing signs, touch screens, screens with rotating signs, etc. How do you make it? -	Digital signs may use materials such as painting, drawing, photographs, computer aided design, paper, etc, to make it and machinery and computer technology for the process of transmission.

Videos
media type="youtube" key="QDM77WbsCF8" height="167" width="200" media type="youtube" key="Tj37efPtcuI&rel=1&border=0" height="167" width="200" media type="youtube" key="SXkBxqo2kPY" height="251" width="300"

Final Layouts
This is the main page, you click on the navigation buttons in the coloured section to move around the website. The buttons change to black and white as you hover over them to indicate that they can be clicked on. This gives you a bit of information on signage and the site. This is an introduction to signage and the technology behind it and the main concept of Times Square. Explains what Analog Signage is, where it can be found and what it consists of. Images and a video that help to clarify the meaning of analog signage. Explains what Digital Signage is, where it can be found and what it consists of. Images and a video that help to clarify the meaning of digital signage.