Digital+video+-+A+Powerful,+Infiltrating+Means+of+Communication

=Digital Video= toc

Rationale:


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**Research Summary:**
The research conducted in developing the theme and concepts discussed in this infographic piece was of primary concern. Alot of information was gathered from various sources to assess consistent trends and a relevant focus. The digital video media industry has been growing at an astronomical rate in the past few years. There has been a tremendous technological shift from analog to digital media. Today's world is becoming more and more globalized and there is now more and more need for visual media to quench the thirst for the ever insatiable user demands and expectations. This change is no continually creating new unfulfilled needs.

Digital video Media has provided an essential and powerful tool for mass communication that infiltrates about every area of our life. We can go no where in most of the developed world and not be bombarded by a series of images and audio message coming from every crevice coming from some sort of audio visual signage, web page, tv screen or even bathroom stall. The use of digital media products are so pervasive they have become a regular appendage in life.

To demonstrate how popular a demand for digital video media is, we can look at the revenues earned in 2007 as an indicator.
 * U.S. Box Office Revenues amounted to about 10.2 Billion US$
 * Consumer Spending on DVD & VHS (Rental & Sales) amount to about 23.6 Billion US$
 * Video Game Industry Revenues, Worldwide amount to about 37.4 Billion US$

This information is just to stress how much of a growing interest is taking place in the utilization of all forms of digital video media and devices. Thereby making this focus and topic engaging and relevant to us as designers and persons of evolving technology.

**Evolution of ideas:**
__//First stage (Brainstorming)://__



__//Second stage (Concept development)://__



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 * Cmap exhausting all ideas explored


 * Final Cmap



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__//Third Stage (Theme/Form development)://__




 * Generating infographic form along the lines of "Final Cut Pro's" used interface.
 * Concept evolved in order to attain a highly engaging platform allowing the viewer to decipher the intended content matter appropriately in an new and interesting way.
 * Overall I think the objectives were achieved with a form that was suited to and relevant to the content being displayed.

//Intitial theme development infographic://




 * Think of developing hierachy of information to improve priority of information
 * This could be accomplished by making the concept bars larger and other sub concepts smaller.
 * Think of adding text to the timeline bar (integrating more appropriate content to the interface to suit the needs of the infographic)
 * Issues considered included the overwhelming aspects of the interface. This was not altered too much because I feel as though this is the essence of digital media. There has been a bombardment of audio-visual content in today's world tha fights for the viewers attention. Elements of this characteristic was maintained as I thought it was a form suitable to the content.
 * A number of iconic images were used to aid in easy recognition of important concepts and also aid hierarchy of information. This further depicts how "iconic" digital media devices and prorams have become.
 * And therefore helps to support the theme of how highly infiltrating and powerful this means of audio-visual communication is.
 * Arrows and connecting lines were used to aid accurate reading and inerpetation of concepts and propositions.

//Final Digital Video Infographic PDF://





//Revelations://

 * Learned a great deal about the wide spread uses of digital video media
 * Became aware of how pervasive the industry has become
 * With this understanding I have come to appreciate the potential as a designer to engage in this ever evolving age of technology. And the need to constantly be relevant and understand "the times" we live in.

//**Resources:**//

 * Flanagan, Mike. "Evolving Market Opportunities." __Video Symphony__. Video Symphony, Burbank California. 10 Jan 2008 <[|http://www.videosymphony.com/jobsite.php?pg=evolving_market_opportunities>.]
 * Flanagan, Mike. "Promising Trends." __Video Symphony__ 10/01/2008 
 * Plunkett, Jack W. . "Entertainment & Media Industry Overview." __Plunkett's Entertainment & Media Industry__ 2008 10/01/2008 <[|http://www.plunkettresearch.com/Industries/EntertainmentMedia/EntertainmentMediaStatistics/tabid/227/Default.aspx>.]
 * O’Steen, Sally . "Hyperevolution." __Video Symphony__. Video Symphany, Burbank California. 28 Jan 2008 <[|http://www.videosymphony.com/jobsite.php?pg=hyperevolution>.]
 * "Digital Broadcast Industry Trends." __Altera__ . Altera Corporation. 10 Jan 2008 <[|http://www.altera.com/end-markets/broadcast/industry/bro-industry.html>.]
 * "Video Game Industry. Job Trends & Statistics." __Graphic Designer Career Information.__. A Digital Dreamer. 10 Jan 2008 <[|http://www.adigitaldreamer.com/articles/video-game-industry.htm>.]