Encoding+&+Decoding


 * Encoding & Decoding**

In 1973, cultural theorist Stuart Hall published Encoding and Decoding. In this book he illustrates a mass communication model in which society interprets media technologies such as television. Hall’s model contrasts to previous ideas of interpreting messages using media technologies //(Hall 2, 1973).// Encoding refers to the intended meaning that is to be transmitted. Decoding is what the audience interprets as their own meaning //(Hall 2, 1973).// Hall refers to encoding and decoding as moments, which others have discussed but have not fully explained. Moments of Encoding refer to the institutional practices and conditions of production //(Hall 3, 1973).// Also, moments of decoding means the moment of reception or consumption by the viewer, reader, hearer //(Hall 3, 1973).//



This model is from Hall’s published Encoding and Decoding


 * References**

Hall, Stuart. “Encoding and Decoding.” 1973. Culture, Media, Language: Working Papers in Cultural Studies, London: Hutchinson, pp. 128-138.


 * Helpful Links**

http://www.aber.ac.uk/media/Documents/S4B/sem08c.html

http://en.wikipedia.org/wiki/Encoding

http://en.wikipedia.org/wiki/Decoding

http://en.wikipedia.org/wiki/Stuart_Hall_(cultural_theorist)