feb2jlcoffee

Websites I like: Screen shot examples of the first two examples...
 * 1) http://www.processtypefoundry.com/index.html - I like the layout and the look of it is clean and organized.
 * 2) http://jontangerine.com - the use of type is so pretty! :D it looks like a fancy book.
 * 3) http://www.facebook.com - come on everyone likes the navigation here! XD
 * 4) http://www.deviantart.com - I use this site almost everyday and I think it just works really well. Begin a member or not i find it easy to follow :)
 * 5) http://blackbird.ashen-ray.com - an art site i think is well organized - pretty artwork and interesting web manga if anyone want to go see :)

5 area's where I could expand on:
 * medical side affects
 * assist them in understanding, learning, and the general sense of an exchange of information.
 * know what sort of things happen to you when you drink coffee
 * long term vs short term and addiction
 * more information about caffeine in general
 * life of a coffee tree
 * assist them in understanding, learning, and sharing
 * learn about the care and harvesting of the tree, the farmers, the regions the tree grows in
 * coffee farmers - how the viewer could help them?
 * all about the tree!
 * coffee bean
 * assist them in understanding, learning, and sharing
 * learn about the preparation of coffee (farming, method, roasting, grinding and brewing)
 * coffee farmers - how the viewer could help them?
 * all about the bean!
 * tasting
 * assist them in understanding, learning and an exchange of information
 * all the regions coffee grows and how that affects the taste
 * how different preparation methods change the taste
 * how to taste coffee - terminology and methods
 * commercialization
 * assist them in understanding...
 * coffee shop - starbucks: cause I work here I can branch out from it and inform them about working here and more about the company.
 * branding, competition, ext... could expand on the economic aspect...
 * social aspects: conversation and other interactions that take place at coffee shops.

One I'm going to go with: **Coffee Tasting!** (maybe filtering it down to Starbucks coffee brands? so that way i can follow where they get thier coffee and how they categorize the flavours and stuff. I have more access to the information here...)
 * Regions: Latin America - great balance, medium body, and clean finish. Asia/Pacific - full-bodied and earthy with herbal undertones. Africa/Arabia - floral aromas with exotic flavours. (expand on this... )
 * Method: Washed - blah blah? Semi-washed - yada yada? Dry Milling - blahhhh? Natural - yeah yeahh? (figure out what each method dose to the taste...)
 * Roast: Light - has more caffeine, brighter flavour. Medium - well-rounded in flavour. Dark - smoky, earthy, less caffeine.
 * Grind: coarse to fine ex. All depends on the way you plan to brew it... the coarser the grind the faster the water will run through it - this gives a lighter taste; the finer the grind the slower the water will run through the coffee - gives a heavier taste.
 * Brewing: proportion, water, grind and freshness. Brewing methods: French press, basket filter, vacuum pot, cone filter(drip), espresso, Turkish and probably more which i will find out... each method makes the coffee taste different... I need to find out more about this.
 * Tasting: smell, slurp, describe. Acidity, aroma, flavour, body.
 * Tasting terminology: acidic, clean, heavy, earthy, smoky, nutty, floral, citrus, ex.
 * Well known coffee tasters. (I know there are people who do it for a living! I just have to find them...)
 * How to tell if your coffee if fresh (more interactive)
 * How to keep your coffee - how long it will stay fresh until (ground vs whole bean)
 * Compare brands.
 * Flavoured coffee vs unflavoured coffee
 * Coffee parings. What food goes best with what sort of coffee.
 * Make your coffee experience the best it can be! :)

Identify 3 persona's: primary: someone looking to know how to properly taste coffee... secondary: someone who is looking up coffee in general? unaffected: someone who randomly stumbled across the site but doesn't drink coffee.

Scenarios for a primary persona: Scenarios for a secondary and unaffected persona:
 * 1) someone was in a coffee shop, sipping their coffee and saw someone else talking about how the coffee was too acidic and wanted a bolder heavier blend instead. Curious the person decided to google how to taste coffee and came across my awesome site and was then happy with the ease of the website design and logical explanation of what makes up the taste of your everyday coffee.
 * 2) A coffee addict, while coffee high, gets curious about coffee and how your supposed to taste it looks up my site and is then enlightened by the information :)
 * 3) A new employee to a coffee shop was intrigued by their new job and decided to learn more about coffee to properly sell it to the customers. He went online and found my coffee tasting website to be of most help and soon got a raise at work.
 * secondary: Someone overheard a conversation about coffee farmers- this peeked their curiosity and they googled it, finding my site as a random off topic to what they were really looking for.
 * unaffected: A none coffee drinker randomly stumbling across my site - not really being affected by the information but possibly amused none the less.

Site map: Divided into main sections: Side sections:
 * Region: all the areas that grow coffee trees and what this does to the flavours. Elevation and climate affects ... ext. Latin America - great balance, medium body, and clean finish. Asia/Pacific - full-bodied and earthy with herbal undertones. Africa/Arabia - floral aromas with exotic flavours.
 * Preparation: farming, method, roasting, grinding, brewing. ext.
 * Tasting: smell, slurp, describe. Acidity, aroma, flavour, body. Well known coffee tasters. Coffee parings. What food goes best with what sort of coffee.
 * Terminology: acidic, clean, heavy, earthy, smoky, nutty, floral, citrus, ex.
 * News feed: new types of coffee blends available, coffee tasting events around the world.
 * Coffee stories: people's comments/stories about different coffee blends. Coffee experiences.
 * Helpful hints/FAQ: how to tell if your coffee if fresh, how to keep your coffee, how long it will stay fresh until (ground vs whole bean), ex.
 * Compare and Contrast: my personal experience with different branded coffee. Compare brands - Flavoured coffee vs unflavoured coffee.

yeah... so that's all I've got for now. I'll start playing with it in blueprint next.