Measuring+the+Digital+Onslaught

=__Measuring the digital media onslaught__= toc

**U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix**
[|http://www.comscore.com/press /release.asp?press=2051]

[|http://www.marketingcharts.com /television/share-of-ad -spending-by-medium-december -2007-3764/]
 * Share of Ad Spending by Medium - December 2007**

[|http://www.marketingcharts.com /television/top-10-network-tv -show-websites-week-ended-03 -01-08-3745/]
 * Top 10 Network TV Show Websites - Week Ended 03-01-08**

[|http://www.marketingcharts.com /direct/top-10-ad-revenue -generating-sites-by-genre -january-2008-3727/]
 * Top 10 Ad Revenue Generating Sites by Genre - January 2008**

[|http://www.marketingcharts.com /interactive/top-10-entertainme nt-new-release-movie-online-ad -spenders-january-2008-3712/]
 * Top 10 Entertainment & New-Release Movie Online Ad Spenders - January 2008**

[|http://www.marketingcharts.com /interactive/differences-in -how-women-men-consume-online -video-new-primetime-online -3448/]
 * Differences in How Women, Men Consume Online Video; New Primetime Online**

[|http://www.marketingcharts.com /television/online-video-in -high-demand-ads-not-so-much -3753/]
 * Online Video in High Demand**

http://blogs.cococo.dk/media_blog/2007/04/comscore_statis.html
 * comScore statistics on online video**

http://www.tfaoi.com/aa/5aa/5aa128g.htm
 * Online Video - Usage trends and changing behavior**

"//As if 2006 hadn't seen enough of it, the online video publishing and sharing space will see further innovation and growth. Better and easier tools will facilitate small and large publishers abilities to post, edit and aggregate quality content online. In this scenario the greatest opportunity it still represented by those companies that will be providing the tool and means to facilitate the filtering, selection and distribution of quality video content out of the ocean of low-quality stuff being dumped out there. Video search engine and directories are in particularly favorable position to provide breakthrough tools and facilities to let quality content finally surface.//"

http://www.pbs.org/idealab/2008/01/will-online-video-make-the-wor.html
 * Will Online Video Make the World a Better Place?**

__Article researched:__


 * "The digital generation: DID YOU HEAR?"**

__Graphical information used in final selection:__



**Sites looked at for Inspiration:**
http://risachantag.deviantart.com/art/Original-Tranquility-Animated-40567572 http://www.vrs.pl/ http://www.fhsu.edu/art/graphics/ http://www.digitalzone1.com/

**Rationale:**
I have carried over some of the same intentions for this project from project 2 (such as target audience etc) but focusing more acutely on specific numeric data that had not been explored before.

The statistics viewed help to support the information trends explored in project 2. It was quite challenging to take the "dry" very plain information and create an engaging and provocative piece that would generate lasting interest. However I am pleased with my final product. I aimed to create a truly interactive piece that speaks to the dynamic nature of streaming digital media technology.

There is a theme of constant movement/motion through out this piece. This signifies the ever changing and progressive nature or onslaught of digital media, namely online video content. The industry is changing from a force fed consumption model of entertainment, to one that allows user generated play lists, interactivity, and custom content.

The colour scheme was very simple but in my estimation tastefully done.

The piece created is a prototype upon which a number of layers of information could be added. The aim would be to add more subsections other than the two depicted in the piece. A lot more information was gathered and these statistics could be added to generate more informative sections. However the framework given is substantial for this project. Other ideas of how to display additional information are shown in the brainstorming stage.

**Brainstorming:**
__Initial Concepts__

//Stage 1//: Came up with 5 visual concepts.

//Stage 2:// Chose one to work with. Developed ideas for desired behaviours based on information on a story board.



//Stage 3:// Certain behaviours could not be achieved so I combined aspects of two of the initial concepts. Using bits streaming across the stream from the first stage and bars which are layered over this signifying forms of streaming digital media.

Stage 4: continue on information display ideas



**Initial developments:**



 * I didn't like the blue, wasn't visually pleasing
 * Made attempts to generate random motion of yellow squares representing video clips however the desired effect was not achieved. These squares were to expand on rollover and would load video clips if clicked. However the actionscript was too complicated and the aesthetics were also compromised.

**Further developments:**

 * Depiction of Home page.
 * Bars represent Top ten video properties viewed. Scaled according to information gathered.




 * Shows rollover state of bar




 * Shows onPress activity. Movie clip is loaded.




 * When arrow is moused over a blue panel extends with information.
 * If arrow is clicked the viewer is brought to the relevant website.


 * Depicts subsection 1.
 * Information is viewed by moving the mouse across the screen. The red bar follows it an reveals relevant information.
 * The streaming red dots in the back ground are also apart of this information piece. As the mouse moves towards the higher years the speed of the dots increase augment this visual information very nicely.




 * Depicts subsection 2.
 * Information display same as above
 * Streaming red dots movement (same as above)

**Problems Encountered:**

 * Ideally I would have like to load actual movie clips on screen however when I did, the whole program would freeze up and then quit. It did not seem to be handling the files well even though I compressed the video clips. So instead i just created images that represented the appropriate information.
 * I also had some problems with achieving certain behaviours in flash. I could not alter the action script to the desired behaviour motion for some of the concepts in the initial brainstorming stage so I had to re-strategize (as explained above).

Bibliography:

 * ROMANO, FRANK J. . "The digital generation." __EDSF Report__ Volume 6 Issue 2March-April 2007March-April 2007 1-4.
 * Lipsman, Andrew . "U.S. Internet Users Viewed 10 Billion Videos Online." __comscore__. February 08, 2008 . 5 Apr 2008 <[|http://www.comscore.com/press/release.asp?press=2051>.]
 * Ramsey, Geoff. "eMarketer - The First Place to Look." __eMarketer__. eMarketer. 5 Apr 2008 <[|http://www.emarketer.com/SiteSearch.aspx?arg=types+of+online+video+content&src=search_go_sitesearch>.]