Scale

Scale is a principle of design, which compares the sizes of objects in relation to each other, but normally in relation to the human body. It is an important tool in design because it can be used to emphasize and draw attention to a certain primary areas.

In design, scale can be used as a tool to enlarge or minimize an image by its percentage and the original scale size would be 100%. The image depends on if you would want to enlarge it to a 110% or minimize it to a 90% size of the original image. Such tool can be found in softwares such as: Photoshop, Illustrator, and InDesign.

For example:

In 1997, an anonymous wrote an essay about the primacy of interactivity and its weigh in scale. The author wrote an example: "//Imagine a scale of interactivity, running from 0 to 100 units of interactivity, with 100 representing interactivity so intense that it lies beyond human comprehension. Imagine all the games in the universe placed on this scale. Now, in an ideal world, these games would yield a bell curve, with a few high-interactivity games, a few low-interactivity games, and a great many games in the middle of the bell curve. But we have not attained this ideal bell curve. Our ignorance denies us the middle and upper portions of the bell curve, constraining us to the lower end of the curve. All of our work lies crowded down there.//" (1997)

http://www.creativetechs.com/iq/2007/01/ http://www.erasmatazz.com/library/JCGD_Volume_2/Primacy_of_Interactivity.html