Media+and+the+Perceptions+of+Violence,+Gender+&+Race

=Media and The Perceptions of Violence, Gender & Race= Jason Jadoonanan

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Topic/Focus
The topic/focus of this project came from my concept map of television. In project 1 Television: Technology and the Masses, I divided my concept map into 4 quadrants and from that I was able to create the section called perceptions. Perceptions contains 3 main topics, **Violence, Gender/Identity and Race**. From reading Judith Evra's __Television and Childhood Development__, I was able to construct ideas about how people perceive these three topics. **Violence has become glorified in the media with the increasing images of violent acts. People are becoming desensitized and more violent.** Also, there are stereotypes around Identity and Race. **Males and Females are perceived in different ways, this alters our culture's beliefs of what beauty is and what it means to be a male or female**. There are **many negative stereotypes regarding race**, most of the time used for humor. But more recently **there have been a variety of races in the media trying to break through stereotypes**. Many of my ideas/thoughts also came from the Media Awareness Network website. http://www.media-awareness.ca/english/index.cfm This helped give me inspiration/guidance when creating the web experience.

[|jasoncmapfocus.jpg]

Research Summary
Initially, this project was going to focus on Race, Violence and Gender Identity in television. But I found that many of my examples came from film. I then decided to make this project about Media as a whole regarding these issues. From project 1 I found that the two books __Cable Visions__ by Thomas Baldwin and Steve McVoy. And T__elevision and Childhood Development__ by Judith Evra gave me a lot to work with. Main points beings:
 * 1) **Viewing Violence will make a person become more aggressive/violent**
 * 2) **Television/Media will affect behaviour and attitude**
 * 3) **Narrow casting/target audiences give a sense of belonging and understanding. (Race Stereotypes)**

A website that allowed me to get a better understanding of Stereotypes and Violence in the Media is the [|Media Awareness Network]. Main points I dervived from there was
 * Stereotypes lead to children having false impressions of social groups
 * People in the Media are Stereotyped in many different ways (age, sex, culture, race, looks, financial)
 * Stereotypes are used to establish characters
 * Stereotypes conform to behaviour that is easily understood
 * Can be Positive/Negative
 * Media effects children > Girls play with dolls and Boys play sports
 * "We live in a culture of Violence"
 * Media is becoming more GRAPHIC, SEXUAL and SADISTIC

Videos Made by the [|Media Education Foundation] helped in developing thoughts about each issue.

media type="youtube" key="2PHxTr-59hE" height="355" width="425"
 * The Killing Screens: Media & The Culture of Violence**

This short clip talks about.
 * 1) Men's Role in the Media
 * 2) Today's Media vs Yesterday (consumption of images)
 * 3) "Violence is a Commodity" > it Sells

media type="youtube" key="tCuKQIMg0I4&feature=related" width="425" height="350" This clip talks about
 * Game Over: Gender, Race & Violence in Video Games**
 * 1) Desensitization of Violence
 * 2) People are being trained to Kill
 * 3) Racial and Female Stereotypes in Video Games
 * 4) Affects on young children from violent video games

media type="youtube" key="3exzMPT4nGI" height="355" width="425"** Clip Talks about
 * Tough Guise: Violence, Media & the Crisis in Masculinity
 * 1) Masculinity in the media
 * 2) Rough, Tough, Dominant
 * 3) Imagery helped in developing pages
 * 4) Violence and Males > Being a man means being Violent

Dove Beauty Distortion media type="youtube" key="iYhCn0jf46U" height="355" width="425"

Used to develop ideas for Female page. Same image for page as well.

http://www.genderads.com/ < Also helped in finding imagery for women in the Media.



I found this ad to be outrageous based on the fact that this girl has nothing to do with the product.

**Wireframes/ Site Maps**


[|jasonsitemap.jpg]

Visual Comps
[|pixelpage.png]

[|violencescreen.png]

The pixel idea came from the platform of the television. Consisiting of many pixels, I wanted to play with that idea. From then changing it to the media, I found that having pixel dots could connotate all types of media. I then made pixel images for each theme. Race was represented with the colour bars refering to all colours of people.

[|racemain2.jpg] [|violencemenu.jpg] [|malemenuscreen.jpg]

The pixel idea then transformed into better visual layouts.

[|racebars.jpg]

[|violenceimage.jpg] [|womeninmedia.jpg]

[|malemedia.jpg]

These pictures are from each pages specifics of each theme. From violence to race and female & male identity.

Screen Shots
[|mediascreen1.jpg]

[|mediascreen2.jpg]



[|mediascreen3.jpg]

[|mediascreen4.jpg]

[|mediascreen11.jpg]

[|mediascreen6.jpg]

[|mediascreen7.jpg]



[|mediascreen8.jpg]

[|mediascreen9.jpg]

[|mediascreen10.jpg]

Images
__Allposters__. Digital image. [300]. 2007. <[|http://imagecache2.allposters.com/images/pic/PYR/NECA0011~300-Posters.jpg>.]

__Allposters__. Digital image. [Saw]. <[|http://imagecache2.allposters.com/images/pic/HPO/SAW2~Saw-II-Posters.jpg>.]

__Dafont.Com__. Digital image. [2nd Ammendment Typeface]. 2008. <[|http://www.dafont.com/2nd-amendment.font>.]

__Dafont.Com__. Digital image. [GeoBats Typeface]. 2008. <[|http://www.dafont.com/geobats.font>.]

Digital image. [Bill Cosby]. <[|http://www.nndb.com/people/674/000022608/cosby-medium.jpg>.]

Digital image. [Dave Chappelle]. <[|http://img2.timeinc.net/ew/dynamic/imgs/051019/121321__dave_l.jpg>.]

Digital image. [Die Hard]. <[|http://www.toxicshock.tv/news/wp-content/uploads/live_free_or_die_hard.jpg>.]

Digital image. [George Lopez]. <[|http://i176.photobucket.com/albums/w162/dbb_rivera/GeorgeLopez.jpg>.]

Digital image. [Jackie Chan]. <[|http://www.nndb.com/people/759/000022693/jackie-chan.jpg>.]

Digital image. [Scarface]. <[|http://www.bobbyfugly.com/wp-content/uploads/2007/04/scarface.jpg>.]

Digital image. [Sopranos]. <[|http://www.abc.net.au/reslib/200706/r151092_538084.jpg>.]

Digital image. [Titan American Gladiator]. <[|http://img2.timeinc.net/ew/dynamic/imgs/071211/titan_l.jpg>.]

"Females in ADS." __Gender Ads.Com__. <[|http://www.genderads.com/>.]

__GenderAds__. Digital image. [Anne Cole Ad]. <[|http://www.ltcconline.net/lukas/gender/stripper/pics/stripper4.jpg>.]

__GenderAds__. Digital image. [Dior Ad]. <[|http://www.ltcconline.net/lukas/gender/stripper/pics/stripper20.jpg>.]

__GenderAds__. Digital image. [Exotic Ads]. <[|http://www.ltcconline.net/lukas/gender/exotics/general/pics/exoticsgen14.jpg>.]

__GenderAds__. Digital image. [Maxim Ad]. <[|http://www.ltcconline.net/lukas/gender/stripper/pics/stripper45.jpg>.]

__GenderAds__. Digital image. [Racewear Ad]. <[|http://www.ltcconline.net/lukas/gender/onlythebody/pics/onlythebody2.jpg>.]

__GenderAds__. Digital image. [Roles Ad]. <[|http://www.ltcconline.net/lukas/gender/roles/pics/roles17.jpg>.]

__GenderAds__. Digital image. [Versace Ad]. <[|http://www.ltcconline.net/lukas/gender/stripper/pics/stripper30.jpg>.]

__Technet.Com__. Digital image. [Terminator]. <[|http://blogs.technet.com/blogfiles/kaiaxford/WindowsLiveWriter/Imbaaaaack_D1AE/Arnold-Schwarzenegger-The-Terminator_thumb.jpg>.]