willem_shepherd_project1_final

Mind Map of a Logo
back to process

Ok, so here is the final version of my mind map, click on the image to see a larger view and explore the intricacies of the connections within the map. There is a legend at the bottom of the image, that will help clarify the levels in the map. With this map, it helps for it to be physical, and is it designed with that final medium of print in mind, as a circle that is mounted so that it can spin so your text, for example the bottom text POPULARITY is upside down, but if the entire thing is able to be spun, that text can be rotated so that it is upright.

There are a lot of smaller connections between layers, though the main connections are within a circle, for example the company circle [LOGO-PRODUCT-BRAND-BUDGET] the cyclic nature of this map demonstrates the ability for the creation of a logo to be never-ending, and evolving, as quite often a company will redefine itself according to a product change, or a consumer base shift. Even though the Company is demonstrated by the middle, or green ring, I decided that it was necessary to include it in the circle, and put it into the centre, as it has quite a lot of connections that directly affect it.

In creating this project, the main problem I had was to create a mind map that did not have a flow chart appearance, as I found I often strayed in that direction because we as humans often see everything as a start-end ideal, instead of focusing on the most important part, the journey, or steps that get you from point a to b. I found it liberating when designing to be able to envision the entire project on paper, even though I was not able to show all my connections while writing it, it was liberating to finally get to the computer and be able to fit them all in with very minute font sizes.

I learned a lot about the importance of pre-visualization while creating this project, as a lot of the process was not on the computer, but by hand. I think that I can use the skills and knowledge of how to create a proper mind map in future projects to rough out the overall look and get the project started.

Thumbnail and Final
[both link to larger version]

Thumbnail
[90.90 | its a little hard to see]

Final
[800.800]