Television+Technology+and+The+Masses

=**Television: Technology and The Masses**= Jason Jadoonanan

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Topic
Television is defined as a telecommunication system for broadcasting and receiving moving images and sounds. Through the last century Television has engulfed the masses. Television has a strong effect on the views the masses has, a prime example of how television effects the views of the masses, is **propaganda**.(Judith Evra) The television can be used as a powerful tool to persuade and communicate. With advances in technology, there has been **New Arenas** for television to appear in. One being the internet, with communities like [|Youtube] which promotes self-publishing ("Broadcast Yourself") this has taken-off having over 100 million videos online.(Thomas Baldwin and Steve McVoy) Thus a large mass of people. The purpose of this project for me was to gain as much knowledge as I could about television. By doing so, **I have made distinctions between technology and all the possibilities it allows, but also how television effects the masses**. As you can see on the final concept map, the information graphic is divided into 2 main sections and 2 sub-section within. **Technology/New Arenas** and **Masses/Perceptions**. Through my research the core of my concept map is how television effects the masses, **Perceptions of Reality**, with issues of **Stereotypes**, **Race, Violence**, and **Propaganda**.

Research Summary
Through my research the most interesting things that I have found came from Judith Evra's book __Television and Child Development__. Having taken Critical Issues last year some topics that we discussed were visual culture and the psychology involved with viewing images. For me, having a young sister who is growing up and viewing television almost on a daily basis I wanted to find out the effects of television.
 * 1) **Language Development** - Oral and Literacy can be taught through programming like Sesame Street
 * 2) **Viewing Violence** at an early age - Result in person becoming **more aggressive**
 * 3) **Advertising can effect Behaviour** - like Buying Habits
 * 4) **Content effects behaviour, values and attitudes**

Technical research and ideas of Broadcasting and Channels came from Thomas Baldwin and Steve McVoy's __Cable Visions__.
 * 1) **Ideas of Target Audiences** and **Channels** giving a "sense of belonging" (Narrow casting)
 * 2) **New Areas** like Youtube having over 100 million Video clips
 * 3) **Self-Publishing** - people creating content
 * 4) **Television is public spheres** like - Malls, Airports, Cars

Stages
My Design Process is divided into stages which document, my brainstorming/research, inital concept maps, initial layouts, the developments of the layouts and the Final.

I have a better understanding of things when I tend to write them out. Theses pages document my first initial ideas about television. Which deals with how the television works, things related to it, word associations to help get my brain moving forward on this topic.

[|jasonstageoneinter1.jpg] [|jasonstageone2.jpg] [|jasonstageone3.jpg] [|jasonstageone4.jpg] [|jasonstageonedef.jpg] [|stageonebooks.jpg]

Some of my best Research came from these two books. They helped in developing ideas for both Technology and the Masses. __Television and Child Development__ however really gave me the idea of Perception of Reality which focus on people's development on ideas of Race, Identity etc. from television.



[|jasonstageonetvandchild1.jpg] [|jasonstageonetvandchild2.jpg] [|jasonstageonetvandchild3.jpg] [|jasonstageonecablevisions1.jpg] [|jasonstageonecablevisions2.jpg] [|jasonstageonecablevisions3.jpg]

**Stage 2: Initial Concept Maps**
Creating concept maps was very difficult for me. Organizing information was difficult and I had to create many concept maps which failed. But by doing these rough concept maps I was able to create better and better ones.

[|http://2005-w08.wikispaces.com/space/showimage/stagetwocm1.jpg|stagetwocm1.jpg]

[|stage2braindump.jpg]

[|stage2cm2.jpg] [|stage2cm3.jpg]

**Stage 3: Revised Concept Maps - Technology and The Masses**
I had to first create a list to organize my ideas for the sections. After doing so I made a paper and pencil version which I later created in the CMap Program. There is a clear distinction between Technology and the Masses, but also I have found 2 sub categories like New Arenas and Perceptions.

[|stage3list.jpg]
 * [[image:stage3list.jpg width="198" height="239"]]

[|stage3conceptmap.jpg] [|televisionjason.jpg]  [|stage3groupings.jpg]**

**Stage 4 : Initial Layouts**
After showing Prof. Dave Gelb my concept maps, he advised me to have a quadrant concept map. Thus by doing so, I can used elements such as proximity to group like ideas to together. These are just some sketching on the computer of the layout I wanted to create. After doing these initial layouts I had a better idea of creating my concept maps.


 * [[image:s4.png width="202" height="309" caption="Initial Layouts"]]

[|s4.png] [|s4b.png] [|s4c.png] [|s4d.png]**

**Stage 5: Development of Layouts**
After the initial layouts, I had to go back to paper and pencil to properly organize the layout. I then went to the computer and with the help of critiques from peers and professors. I begin to create hierarchy with colour, grouping and scale. Which was one of my main problems in designing this layout. Making sure the viewer new which was primary and secondary information.

[|jasoninfointeractivity.jpg]
 * [|stage5planning.jpg]**

[|Stage5layout1.png]

[|Stage5layout2.png]

[|Stage5conceptmap.png]

**Stage 6: Final Concept Map**
The Final Concept map uses design elements such as scale, composition, proximity and colour to distinguish information. It gives a graphic look to concept map. I felt that having two white circles almost connotates "eyes" which added another layer of perceptions. The concept map works in that like things are grouped closer together. Also the cooler colours separate technology and New Arenas from the warmer colours of the Masses and Perceptions. Thus with this juxtaposition it is easy to compare and see what relates to each other. There was some issues with uploading the pdf file. Which I have asked on the FAQ's page. Right now this is a PNG file. because for some reason I wasn't able to upload a proper JPG

[|2005p_pro1_08_jjadoonanan.png]** [|2005p_pro1_08_jjadoonanan.pdf] Final updated pdf.added 01/29/08
 * [[image:2005p_pro1_08_jjadoonanan.png width="410" height="591" caption="Final Concept Map"]]