coke_rational


 * Coke Concept Map Rational**


 * This page is my rational, for the process scans please visit here.**

I chose to go along with the recent Coca Cola ads "Coke side of Life". Each band of colour represents my three main focuses: Image, Company, Beverage. Coke as an Image/Identity was represented with their signature colour of red, you can see that there is a slight division, as one red is much more saturated than the other. I did this to show how Coke's image is made/represented and in what ways people interpret/achieve/become a part of the "coke family".

The Company band is in a grungy textured look to show the darker/dirtier sides of coke. For example the history behind the ingredients and their motives such as to make profits.

The legend in the top left corner explains the use of different types of line and circles to separate the content.

As for how successful the clarity is, I would say that it's a bit harder to read than most maps, when it comes to the company part. However I like the movement and personality in the way the lines move. The way it becomes harder to read in the company section supports my idea of the dirt being something thats harder to notice, and that you really need to dig in to understand it clearly.

Research was taken from: wikipedia.com Official Coca Cola Website

Here's what the final looks like.