Media

Media, or medium, can be seen as a way of mass communication such as newspapers, magazines, advertising, radio, television, Internet etc. It is an intervening substance through which a message or subject can be transmitted or carried.

A key factor portrayed through the media is the process of **advertising**. The purpose of advertising is to inform society about products and services available from companies. The process delivers ideas and messages through different mediums such as television, magazines, newspapers, billboards and more. These visuals are placed anywhere an audience has easy access to viewing. It is an important global industry to corporations in which billions of dollars are invested. The idea of advertising is more than just the selling of a commodity. It is selling an image, an idea, an experience.

Nike > "Just Do It"
 * Example**:



1. http://us.acnielsen.com/products/images/adtest.gif 2. http://www.vitorm.webhs.org/blog/wp-content/images/imagem_nike_just_do_it_peopleware.jpg 3. Morgan, Conway. __Logos: logo, identity, brand, culture__, Switzerland: Rotovision SA, 1999
 * Sources:**