look&feel

Look and Feel Look-and-feel describes the way that branding and communication messages are reflected in the design of a website. ‘**Look**’ relates to the visual design aspects of a website: type-size, page layout, etc. ‘**Feel**’ relates to the experience of using a website. For example, when using a website does a person find it to be friendly, formal, helpful or confusing? There are similarities between website ‘feel’ and the field ergonomics. A positive feel is often due to there being a good fit between what a person is seeking to achieve, and how the website works. Within the science of human-computer interaction (HCI), feel is often discussed in terms of [|usability]. Look-and-feel is affected by (the combination of):
 * [|information architecture]
 * [|navigation]
 * [|interface cues]
 * tone (writing style)
 * layout
 * typography
 * colours
 * and imager

look-and-feel can be important for the success of a website. If the look and feel of a website is poor, users may be discouraged from using it. And vice versa, if a website has a positive look and feel, users will enjoy using the site, and be more inclined to visit again.

http://www.motive.co.nz/glossary/looknfeel.php
 * sources:**

created by chelsea hansen-hill