Landing_Page


 * Landing Page**

A landing page refers to the **first linking page** a person sees when visiting a website. In most cases, the landing page is considered the homepage. However, because of the large use of search engines nowadays, it is very probable that it is a content page. They are designed to show the most relevant web pages, a high relevance would mean that that particular website will be shown in the beginning pages of the search result. //For example//, if one were to type in the search bar "V for Vendetta", the Warner Bros homepage would be the first link accessible because it has most revelavant due to the fact that it is the producing company.

The unique quality of a landing page is it creates space for trust or uncertainity in the user. Because the internet is so widespread now, there are thousands of websites that are deemed untrustworthy, yet they still exist in great quality. However, many brands such as Amazon, Chapters, Rogers, etc, have built a credible image. //For example//, if an individual were browsing the Rogers Wireless homepage and sees an ad for a cell phone on sale, that individual would click on the link and be taken to the landing page because of the trust already established by the company.

Below is flow chart explaining the transition of a landing page: Flow Chart image taken from www.google.com (http://www.landingpagesystem.com/images/flow2.gif) As seen above, the links have a specified word according to relevance. Once the search is complete, it takes you to the page specified.

"Net Communication-with Intent." __Motive__. 19 Jan. 2008 <[|http://www.motive.co.nz/glossary/landing-page.php>.]