yuljo_project1_final

Jonathon Yule
 * Lego: Medium for Children**

I started this concept map project mainly connecting nouns without any actions. The direction shift of creating stories with verbs introduced in class allowed me to venture further into concept maps but I found that my first chosen medium, posters, was too limited. It was limited because posters are mainly used for one thing, promotion. I wanted a topic with a focus on how one would use a medium for themselves rather then capital gain.
 * Rationale**

I choose Lego because children use it as a medium for their imagination for a small range of people including themselves. I used mainly my own experiences with the medium as a child for my basis. The form of the concept map was derived from the instruction booklets that come with Lego sets. The colours used were from a list of Lego colours with CMYK, RGB and Pantone values. I created small iconic Lego constructions to illustrate main elements. I also used Akzidenz-Grotesk Bold Condensed to echo the sans-serifs Lego uses but felt that the mechanical edges had a greater advantage over something like Helvetica Bold Condensed. I kept text in the isometric perspective to avoid the feeling that the text is tacked on or unimportant.


 * Thumbnail**


 * JPEG Version**

**Process Work**