engagement


 * Engagement ** allows for the absorption of ideas and/or things. It also allows for the viewer to become involved. When one is able to maintain the viewer’s interest or grasp their attention for a period of time, it can be considered engaging.

ex. 1 Engaging websites which allow the viewer to become involved creatively. http://www.leoburnett.com/

ex. 2 Engaging the viewer through online streaming video, and sites such as www.youtube.com where the viewer is able to watch the video and add their own comments afterward.



Sources:

"Engagement Versus Interactivity." EMEDIA - Creative Media Solutions. 25 Oct. 2005. 12 Jan. 2008 .

Dictionary.Com. 2000. Lexico Publishing Group, LLC. 12 Jan. 2008 .