Experience+Design


 * Experience design** is the practice of [|designing] products, processes, services, events, and environments -- each of which is a human //[|experience]// -- based on the consideration of an individual's or group's needs, desires, beliefs, knowledge, skills, experiences, and perceptions. An emerging discipline, experience design attempts to draw from many sources including [|cognitive psychology] and [|perceptual psychology], [|linguistics], [|cognitive science], [|architecture] and [|environmental design], [|haptics], [|product design], [|information design], [|information architecture], [|ethnography], [|brand management], [|interaction design], [|service design], [|storytelling], [|heuristics], and [|design thinking]. Another term for experience design is //experiential design//.

In its commercial context, experience design is driven by consideration of the "moments of engagement" -- //touchpoints// -- between people and brands, and the [|ideas],[|emotions], and [|memories] that these moments create. Commercial experience design is also known as [|experiential marketing], customer experience design, and [|brand experience]. Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.Experience design is not driven by a single design discipline. Instead, it requires a cross-discipline perspective that considers multiple aspects of the brand/business/envir

Defined by Amy Allen