Trends+in+digital+video+evolution


 * Initial research development:**

//Focus:// To highlight major Broadcasting Industry trends & Evolving Market Opportunities

//__Broadcasting Industry Trends:__//
 * the demand for self-publishing content
 * video devices (mobile)
 * compatible media application
 * telecommunication & device manufactures push the envelope
 * video on demand
 * video-sharing

__//Evolving Market Opportunities://__
 * Advertising: Digital Signage
 * Micromedia
 * Rise of constant partial attention
 * viability of the digital video industry: (job employment)

Purpose:
The main aim of this site is to inform young aspiring professionals who are interested in entering the digital media idustry. The information provided is hoped to inform them about new evolving trends in the digital media industry.

__Why is this important?__
 * Learn how to gain credibility and industry-insider status so one is knowledgeable of current happenings in the industry and one can better articulate amongst peers and clients.
 * Your future job may be based on these new developments
 * If you have already started a new business there are opportunities to leverage these new trends and opportunities that would put you ahead of the game.

Rationale for layout choices:

 * Utilize concept of trend lines- Graph/Chart theme
 * Think of the concept of users being in a state of constant partial attention. (always bombarded by videos left, right and centre)
 * Combine both ideas in order to create an engaging contemporary information platform.

__Layout stage development:__








__Stage 2 Developments:__





 * The abstract background was removed to simplify the look of the site. And emphasize the trend line more.








 * The four main headings are represented by the red circular points.
 * When rolled over each point seperately, the headings appear beside each point. I did this to as much as possible, incorporate the trend line into the action of the page. They each ascend above the other to continue the upward progressive trends provided by the digital video evolution.

Here is an image of how it looks in its rollover state:

This is the final main page (home page).

Chunks & Patterning:
are best described along side the wireframe diagram.
 * There are 4 main headings
 * under which are a number of sub heads (which are the trends)
 * Pattern suggests that the main headings are on the home page, then the buttons take you to a separate page for each main heading under which you find the subheads and explanations.
 * These subhead pages each have a back button which takes the viewer back to the home page.