tv+ads+strategy

=**TELEVISION ADVERTISEMENT STRATEGY**=

**Research**
- looking from the advertising agencies' strategies and wants - how they sell the products - how they make the products appealing to audience - (i.e): restaurants/fast food places make their food so tasty as if they are using the best and fresh materials... __**"Wendy's 'Fresh Hamburger' Commercial (1985)"**__ media type="youtube" key="YhZI7XN5xRA&feature=related" width="353" height="290"

- (i.e): use well known movie/ animated character to sell their products... __**"Burger King Ad: Simpsonize Me."**__ media type="youtube" key="w6my9FrKuRA&rel=1" height="299" width="358"

- (i.e): use pretty models/famous artists to sell their products.... __**"Japanese McDonald's Ad"**__ media type="youtube" key="_UKLncvGxQ8&rel=1" height="301" width="361"

- same ads are often placed in the same program and around the same time - make it personal; it's like the ad is talking to you only and telling you the product is just perfect for you - "There is no you plural in advertising. It's only you singular." - keeps on selling new products and telling you need to buy this new product in order to be in part of the trend - one of the strategies is to compare the products to make the selling item looks "cooler" - one famous example would be Mac vs. PC, also PS3 vs. Wii __**PS3 vs. Wii**__ media type="youtube" key="MFoyp71xw3w&rel=1" height="294" width="351"

- some companies began to use another way to reach closer to the audience; they start to focus the commercial on its concept or with deeper meanings rather than just selling the products

ADIDAS Ltd.
- "Impossible is Nothing" is the current mainstream marketing [|slogan] for Adidas - inspiring; uses powerful words; making the audience feel like they do have the power to do anything - interview different sport stars for short stories and to describ how they overcome their obsticles media type="youtube" key="mGuL84dvuUE&rel=1" height="355" width="425"

**APPLE INC.**
- Apple Inc is one of companies with the most successful advertisements - its design are very modern, and high-tech; already attracting a lot of attention - released a series of twenty-four "I'm a Mac, I'm a PC" advertisements in 2006 - two characters from the ads who personify a [|PC] (left, [|John Hodgman]) and a [|Mac] ([|Justin Long]) - the Mac is depicted as being able to do whatever the PC is able to do, but does it quicker, more safely, more creatively, or with more versatility - a lot of humor inside the ads; quite offensive (but that is part of the strategy) __**"Get a Mac - Restarting"**__ media type="youtube" key="e9Xd5bbw5aE&rel=1" height="296" width="355"

__"**Get A Mac - Featuring Mr.Bean"**__ media type="youtube" key="8h1VQBfLDLA&rel=1" height="302" width="349"

__**"New official Apple iPhone Commercial"**__ media type="youtube" key="FLxB4pHH_GY&rel=1" height="292" width="351"

Target Audience
- one of the strategy is to sell certain products to the targeted audience - children represent an important demographic to marketers because they have the power to influence their parents' buying decisions - industries spent on advertising to children has reached to more than $2 billion in 2000 - "Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes" - children are easily convinced and will want the cute/cool looking products they see on t.v - average child spends 900 hours in school and nearly 1,023 hours in front of a TV per year - According to the AAP, children in the United States see 40,000 commercials each year 

 Bibliography: http://www.media-awareness.ca/english/parents/marketing/advertising_everywhere.cfm http://www.gov.ns.ca/news/details.asp?id=20040120001 http://www.strategymag.com/articles/magazine/20051101/q.html?page=1 [|How Market Target Kids]