ADVERTISING - THE INDUSTRY


Rationale


The purpose of this project is to educate the viewer on the different aspects of
Advertising within the industry and for the viewer to gain an understanding of
what is really involved in the processes of creating advertisements.

Much of the ideas within this site were based on personal experience and my
own education within the industry and through my education in Advertising that
I previously attained in college. The website is beneficial to those who would
consider a career within an ad agency, and shows the importance of all parts of
an agency that should be considered when working in this type of environment.

The images used in this are typical things you would see within an agency.
Curvy lines outline the images to represent the frills which are put on objects,
products, etc. when an item is advertised. Making the object seem interesting.


Site Map


Beth's_Site_Map.jpg

Research


  1. Personal experience
  2. I searched the websites of advertising agencies
  3. Wikipedia.org

Inspiration Work

While this website is mainly flash based, I found it to be very unique and inspiring.
http://c-reel.net/
inspr.web1.jpg

This website is based more on a grid, which I found to be well organized and easy
to follow and understand
http://www.recchiuti.com/
inspr.web2.jpg

Site Structure


Grid:
beth'sGrid.jpg

Rough work:


I wanted to incorporate some of my own photos into the work using a photomontage
effect. These photos were mainly taken in parts of downtown Toronto, where many of
the top agencies in Canada reside.

photoblock.jpg

I also wanted to use the following video, "When I Grow Up I Wanna Work in Advertising".
This video tells of how the industry really works, and is described by young children who
act as though they strive to work in the advertising field.
When I Grow Up...

oldsitestuff2.jpg

oldsitestuff1.jpg

Final Website


bv_webpages.jpgbv_webpages2.jpg
bv_webpages3.jpgbv_webpages4.jpg
bv_webpages5.jpgbv_webpages6.jpg
bv_webpages7.jpgbv_webpages8.jpg
bv_webpages9.jpgbv_webpages10.jpg

Sources


Beth's brain.6 Mar. 2008.
"Advertising Agency." Wikipedia. 26 Feb. 2008. 28 Feb. 2008 <http://en.wikipedia.org/wiki/Advertising_agency>.
When I Grow Up I Wanna Work in Advertising. Dir. Meyocks Group. 2006. Youtube. 5 Mar. 2008 <http://www.youtube.com/watch?v=eaoIsPZAgck>.